Melli Shoes in Autumn
Materials
Fine Art Prints
Premium archival matte fine art paper, 200–230 gsm. Smooth, bright white surface with an instant-dry coating that resists fingerprints and smudging. Printed with archival inks for accurate color and high-contrast reproduction. FSC-certified sustainable paper.
Framed Prints
Solid wood frame, roughly 0.875″ wide, available in light, black, or white. Protected by shatterproof optical-grade acrylic — lighter and safer than glass, and it ships without risk of breakage. Dry-mounted to foam core with a kraft paper dust cover and hanging wire installed, ready to hang out of the box.
Production
Every piece is made to order. Nothing sits in a warehouse — your print is produced after you order it, at the facility closest to your address. That means it reaches you faster, travels less distance, and arrives with a smaller carbon footprint than something shipped from a single central location.
A Kafsh-e Melli advertisement, styled as period Iranian print work. A couple cross a wide Tehran avenue at the zebra stripes — he in a grey suit with a briefcase, she in flared red trousers and a patterned waistcoat — with traffic stopped on both sides and plane trees closing overhead in full rust and amber. کفش ملی sits at the top with the slogan beneath it, and the elephant mark is at the foot beside MELLI SHOES.
- Two walkers mid-stride, their shoes catching a small glint of light
- Cream Paykan saloons queued on the left, yellow taxis on the right
- An avenue of plane trees in autumn colour meeting overhead, running to a vanishing point
- The blue elephant logo on its yellow oval
- Gam be gam hamrah-e shoma — step by step, alongside you — in Persian and English
Kafsh-e Melli started in the 1950s and grew into the largest shoemaker in the country, with stores in every Iranian city. The elephant was the whole pitch: a shoe that would not wear out. The plane trees are the other half of the picture — Tehran's long avenues were planted with chenar and run with open water channels down each side, which is why a street scene in that city turns this colour for about three weeks a year and then is over.
Perfect for
- Retro advertising and poster collections
- Anyone who grew up in Tehran
- Hallways, offices and mid-century interiors
- Nowruz and nostalgia gifts